Monday, February 21, 2011

Oh Brit Brit...

So I just saw the new Britney Spears music video for "Hold It Against Me" and...well...eh, not really sure what to say. There's a whole lot going on in this cluster of a video. Pyrotechnics, shameless product placement, Spears in a wedding dress, weird Lady Gaga-esque costumes on dancers, a kind of comical physical fight between Britney and...herself, and paint shooting from fingers....

Really?!

I wasn't a big fan of the song in the first place and then add a wacked out music video and you have all sorts of a hot mess to deal with. Brit-Brit, you're trying to hard boo-boo. Just play the music, shimmy around a bit and it will be a hit. When you try so hard to look like Gaga, you just look silly. Add in the constant camera movement and flashing lights, you might just have people breaking out into seizures if you're not careful.

I wonder if it's like a peak into Britney's head, proving how bat sh*t insane she actually is. The most interesting part of the video was at the very end with the last visual on screen being a question mark like to say, yea, we know this whole thing is four minutes and twenty-nine seconds of WTF. It's like the producer of the video (Jonas Ackerlund who made equally crazy shiz for Madonna and Gaga) thought to himself, how can we make this the craziest, most ridiculous thing possible and cram in as much as we can leaving the audience's brains scrambled and make them think they want to go buy something from all the tacky product placement simultaneously? Well sir, mission accomplished. The video is an unfortunate hit and we are one step closer to complete intellectual disaster. Good lookin' out! Yay pop music!


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